August 19, 2015

5 Tips for Minimizing Employee Turnover

No matter what vertical you’re in, high turnover rates are a problem. This problem is especially pronounced in the retail and service industries. As the economy continues to regain its footing and improve, turnover becomes a bigger problem. And the logic behind that is pretty simple. The more jobs that are available, the more people are looking to change jobs. So how do you keep your company’s turnover rate down? Here are five tips that can help. Improve Your Interview Process Most experts will tell you that the best way to decrease turnover is to hire the right people. And […]
August 26, 2015

7 Customer Experience Do’s & Don’ts Your Company Can’t Afford to Ignore

Customer Experience no longer lives in a Customer Service silo. Companies that want to remain relevant are increasingly spreading consumer insights across the entire organization. Experience has become a key differentiatorand that trend is expected to continue into the future as digital-savvy, connected consumers continue to expect immediate, personalized service. According to Gartner, delivering the experience is becoming as important as the product or the service itself when it comes to engaging and retaining customers[1]. The Guardian reported that customers who had the best experiences can spend 140% more than those with poor experiences and can remain customers for nearly […]
August 28, 2015

25 Tips for Earning Customer Loyalty

As most marketers have experienced at some point, it’s one thing to hook customers, another beast completely to retain them. Improving customer loyalty should be a priority, or those customers you worked so hard to convert could vanish before you even know what happened. To avoid that, here are 25 ways to better your company’s customer loyalty. 1. Share your values. To build a strong relationship with your customers, you have to share their values. According to a study by the Corporate Executive Board of 7,000 U.S. consumers who said they had a brand relationship “64% cited shared values as […]
September 3, 2015

How to Set Up an Unforgettable Emotional Experience for Your Customer

Imagine you are tasked with setting up two friends for a blind date. You think they’ll be a great match and will get along famously. You want this to happen. Here is what you are likely NOT to say as you introduce this idea to one of your two friends: He’s 5-10, 180 pounds, in generally good shape, sees his dentist on a regular basis, is mild in nature, good breeding material, has blood type O-positive, and he likes to do Sudoku puzzles. Gee, how could your friend possibly resist such a compelling and charming description as that?! This description […]
October 7, 2015

6 Ways to Increase Employee Engagement Right Now

It’s no secret that unhappy employees can have a serious impact on your company’s bottom line. From lost productivity to lowered quality of work to retention costs, it’s estimated that disengaged employees lose organizations between $450-500 billion each year. That’s a whole lot of moolah. However, the opposite is just as true, and an engaged workforce can dramatically improve company returns. In fact, the Harvard Business Review found that in comparison with dissatisfied workers, happy employees: Are 31% more productive Generate 37% more sales Are 3 times more creative Adding Pep to Their Steps So if it seems obvious that […]
October 13, 2015

How to Turn Your New Hire into a Great Employee

Finding a new hire takes a lot of time and money. In fact, it costs an average of $13,996 to replace an employee in private industries, according to the Center for American Progress. In some industries, it can cost as much as double the salary of the departed. That’s why you want to take the time to turn your new hire into a great employee. Here are ten things you can do to transform your new hire into the high-performing employee of your dreams. 1. Prepare for the first day Fifty-six percent of new hires think about leaving when there […]