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As I attend various meetings and events across the country, there is much discussion over whether to focus your time, money and energy on employee retention or customer retention. And when I listen to the reasoning of both sides, it sounds like the debate over which came first – the chicken or the egg?

The truth is… you need employees just as much as you need customers. You need customers in order to pay your employees but you need employees in order to serve your customers. 

Because they are equally important to increasing your profit margins, I assist my clients with optimizing both; however, I always begin by evaluating and addressing problems with your Internal Customer – the employee. 

But you don’t have to wait for me… here are 5 of the most underrated tips for employee retention that you can implement today:

  1. Choose the right person for the right job
  2. Give employees the information or tools they need to do the job well
  3. Provide employees with clear, definable targets and deadlines
  4. Trust employees to deliver results
  5. Reward employees when they achieve


Focus less on being the boss and more on being a leader” ~ Dr. Linette Montae